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"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, compre...

Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Im...

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the...

The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, me...

The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, me...

Every serious student of journalism should read this book... Denis McQuail has succeeded in producing a work of scholarship that shows what journal...

Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descri...

Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Im...

First published in 1985. At a time when much attention is directed to the immense technical power and capacity of new means of communication it is ...

Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descri...

In this book, five leading scholars of media and communication take on the difficult but important task of explicating the role of journalism in de...

In this book, five leading scholars of media and communication take on the difficult but important task of explicating the role of journalism in de...

First published in 1985. At a time when much attention is directed to the immense technical power and capacity of new means of communication it is ...

"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, compre...

Every serious student of journalism should read this book... Denis McQuail has succeeded in producing a work of scholarship that shows what journal...