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Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasin...

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasin...

Vocational education and training (VET) are major stepping stones in the development journey of any nation. A carefully structured and implemented ...

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging ...

Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insig...

Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insig...

This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the t...

Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, ...

Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societ...