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This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have co...

In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketi...

In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketi...

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have co...

From the taunting videos of Osama Bin Laden to the partisan euphoria of the embedded journalist, from the visual rhetoric of the anti-globalisation...

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those ...

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those ...

Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to a...