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`This is an illuminating and topical study, which skilfully blends together theoretical and empirical analysis in search of the "citizen-consumer"....

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processe...

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just se...

Welcome to the world of teaching: polyester suits, well-polished shoes, endless marking and a stream of embarrassing moments at the coalface of the...

SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in ...

Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seve...