All

The Cosby Show needs little introduction to most people familiar with American popular culture. It is a show with immense and universal appeal. Eve...

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhal...

This book offers a radical challenge to the conventional wisdom concerning racial stereotyping in the United States and demonstrates how apparently...

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhal...

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contempor...

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contempor...