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Proposes a theory and case studies on repairing a damaged or threatened image or reputation.In our constantly plugged-in and connected world, image...

Proposes a theory and case studies on repairing a damaged or threatened image or reputation.In our constantly plugged-in and connected world, image...

Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audi...

Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audi...

Campaign 2000 applies the functional theory of political campaign discourse—analyzing how messages acclaim, attack, or defend—to several different ...

Campaign 2000 applies the functional theory of political campaign discourse—analyzing how messages acclaim, attack, or defend—to several different ...

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters exam...