Pigskin Nation

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1960s
1968 election
1970s
1972 election
A01=Jesse Berrett
Age Group_Uncategorized
Age Group_Uncategorized
American Football League
antitrust
Author_Jesse Berrett
automatic-update
Bart Starr
Bicentennial
Bill Glass
Category1=Non-Fiction
Category=JHBS
Category=JPQ
Category=SFBD
Category=WSJS
COP=United States
culture of the sports in the US
Dave Meggyesy
Delivery_Delivery within 10-20 working days
draft
eq_isMigrated=2
eq_non-fiction
eq_society-politics
eq_sports-fitness
football and American politics
football's influence on American politics
George Allen
George Gipp
George McGovern
history of television
Hubert Humphrey
Jack Kemp
Kent State
Language_English
leadership
Lombardi
mass culture
merger
NFL and American politics
NFL and the sports-media complex
NFL Films
NFL use of media
NFL's ascent in American culture
PA=Available
Pete Rozelle
political convention
political culture
politicians' use of football
Pop Art
Price_€20 to €50
pro football as cultural force
promotion
PS=Active
RFK
Richard Nixon
Ronald Reagan
Sam Huff
Silent Majority
social critic
social critics and the NFL
softlaunch
Spiro Agnew
sports and Christianity
Super Bowl
Vietnam
Watergate

Product details

  • ISBN 9780252083327
  • Weight: 367g
  • Dimensions: 152 x 229mm
  • Publication Date: 11 Apr 2018
  • Publisher: University of Illinois Press
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
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Cast as the ultimate hardhats, football players of the 1960s seemed to personify a crewcut traditional manhood that channeled the Puritan work ethic. Yet, despite a social upheaval against such virtues, the National Football League won over all of America—and became a cultural force that recast politics in its own smashmouth image. Jesse Berrett explores pro football's new place in the zeitgeist of the 1960s and 1970s. The NFL's brilliant harnessing of the sports-media complex, combined with a nimble curation of its official line, brought different visions of the same game to both Main Street and the ivory tower. Politicians, meanwhile, spouted gridiron jargon as their handlers co-opted the NFL's gift for spectacle and mythmaking to shape a potent new politics that in essence became pro football. Governing, entertainment, news, elections, celebrity--all put aside old loyalties to pursue the mass audience captured by the NFL's alchemy of presentation, television, and high-stepping style. An invigorating appraisal of a dynamic era, Pigskin Nation reveals how pro football created the template for a future that became our present.
Jesse Berrett earned a PhD in History at the University of California, Berkeley. He has worked as a rock critic, television columnist, and book reviewer. He teaches history at University High School in San Francisco.