Selling Your Value Proposition
★★★★★
★★★★★
Regular price
€45.99
A01=Cindy Barnes
A01=Helen Blake
A01=Tamara Howard
Age Group_Uncategorized
Age Group_Uncategorized
Author_Cindy Barnes
Author_Helen Blake
Author_Tamara Howard
automatic-update
business proposition
Category1=Non-Fiction
Category=KJC
Category=KJMV7
Category=KJP
Category=KJS
COP=United Kingdom
customer engagement
customer-centric business
Delivery_Delivery within 10-20 working days
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
Language_English
organisational development
PA=Available
Price_€20 to €50
PS=Active
sales proposition
softlaunch
Product details
- ISBN 9780749479916
- Weight: 375g
- Dimensions: 156 x 234mm
- Publication Date: 03 May 2017
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
Delivery/Collection within 10-20 working days
Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock
10-20 Working Days: On Backorder
Will Deliver When Available: On Pre-Order or Reprinting
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A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently.
Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.
Cindy Barnes founded Futurecurve after many years with Capgemini where she led service development, sales, marketing, co-created new business units and was a client-side consultant. She is clinically qualified in Transactional Analysis.
Helen Blake has held senior positions for leading organisations including Accenture, Capgemini and KPMG. Helen is trained in Transactional Analysis and is a member of the International Transactional Analysis Association.
Dr Tamara Howard is a Harvard Graduate with business experience spanning the USA and Europe. Over her distinguished career Tamara has lead sales teams in selling many multi-million pound deals.
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