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Chris Baker

Obsolete

★★★★★
★★★★★
€31.99
€32.50 Sale €31.99
$700 billion
A01=Chris Baker
advertising
Age Group_Uncategorized
Age Group_Uncategorized
allbirds
Author_Chris Baker
automatic-update
brand loyalty
business leaders
business owners
business strategies
case studies
Category1=Non-Fiction
Category=KJC
Category=KJG
Category=KJS
Category=KJSC
cheeky panda
communication
consumer behavior
consumer needs
COP=United Kingdom
customer relations
customer relationships
Delivery_Delivery within 10-20 working days
entrepreneurs
eq_business-finance-law
eq_isMigrated=2
eq_new_release
eq_non-fiction
fuelling problems
green business
greenwashing
huge profits
Interviews
journey
Language_English
legacy
legacy brands
makeovers
market research
marketing
media studies
north America market
PA=Available
positive impact
Price_€20 to €50
problem solving
PS=Active
rebranding
softlaunch
spending accounts
stay relevant
successful
telsa

Product details

  • ISBN 9781399416658
  • Dimensions: 153 x 234mm
  • Publication Date: 14 Mar 2025
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock

10-20 Working Days: On Backorder

Will Deliver When Available: On Pre-Order or Reprinting

We ship your order once all items have arrived at our warehouse and are processed. Need those 2-4 day shipping items sooner? Just place a separate order for them!

Description
Consumer spending accounts for over 60% of GDP across the world and it will hit a staggering $77 trillion a year by 2029. But the vast majority of this money currently goes to businesses that are fuelling problems, through their packaging, formulations and practices, the same companies making huge profits and resisting change.
About Chris Baker
Chris Baker is an award-winning advertising and social change strategist turned entrepreneur. He is the Founder & CEO of Serious Tissues, a toilet roll brand that fights climate change and deforestation by planting trees with every sale.