Truth in Marketing

Regular price €28.50
A01=Thomas Anker
Age Group_Uncategorized
Age Group_Uncategorized
Alethic Properties
Alethic Relations
Author_Thomas Anker
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Behavioural Claims
Brand Heritage
Brand Universe
business ethics
Category1=Non-Fiction
Category=KC
Category=KCK
Category=KJ
Category=KJG
Category=KJS
Category=KJSM
Coherence Theories
Consumer Brand Interactions
Conventional Properties
Conversational Implicature
COP=United Kingdom
CSR
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Epistemic Agents
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
evidence
External Coherence
Functional Claims
ICC Code
Inferential Connectivity
Instrumental Criterion
Instrumental Truth
Kantian Constructivism
Language_English
Logical Pluralism
marketing ethics
Marketing Expression
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Price_€20 to €50
Prior Plausibility
Propositional Entity
PS=Active
Regu Lation
softlaunch
Substantive Pluralism
Supervenient Properties
Symbolic Claims
truth

Product details

  • ISBN 9780367872281
  • Weight: 167g
  • Dimensions: 138 x 216mm
  • Publication Date: 12 Dec 2019
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not…

Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may be because although key codes of marketing conduct insist on truthful communications, there is only limited understanding of what truthfulness itself actually entails.

This innovative book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. Focusing on the problem of truth in marketing, it analyses the theory of truth in marketing, and examines the wider significance of marketing truth for society. Using a wide selection of engaging global examples and cases to illustrate this fascinating analysis, this engaging book will provide a provocative read for all scholars and educators in marketing, marketing/business ethics and CSR.

Thomas Boysen Anker is lecturer at the University of Glasgow and holds a PhD in applied philosophy from the University of Copenhagen. His main research interest is business ethics. He is associate editor of European Management Journal and has published widely in international academic journals.