Innovation and Entrepreneurship

Regular price €85.99
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B01=Martha Corrales-Estrada
Business Innovation
Business Strategy
Category1=Non-Fiction
Category=KCM
Category=KJD
Category=KJH
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Ecosystem
Emerging Economies
Emerging Markets
Entrepreneurship
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
Innovation
Language_English
PA=Available
Price_€50 to €100
PS=Active
softlaunch
Sustainable Business Models

Product details

  • ISBN 9781789737028
  • Weight: 523g
  • Dimensions: 152 x 229mm
  • Publication Date: 27 Sep 2019
  • Publisher: Emerald Publishing Limited
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

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In the 21st Century, innovation is the key to entrepreneurial success. And in the fast-paced economy of Latin America, you have to innovate to compete.  Innovation and Entrepreneurship: A New Mindset for Emerging Markets presents a combination of conceptual foundations, methodologies and tools to be applied in mini-cases and business challenges. Along with a cast of expert contributors including academics, global consultants and senior executives, editor Martha Corrales-Estrada explores how to transform the mindset of potential entrepreneurs and innovators in emerging markets. Looking across social and technological megatrends, Innovation and Entrepreneurship explores how to fill the unmet needs of new business opportunities with innovative and sustainable business models, including feasibility, desirability and viability perspectives and from personal, economic, pragmatic and social value creation domains.  Including mini-cases and business challenges with actual examples of companies in emerging markets, this is an unmissable text for any business student, and particularly those in Latin America looking to analyse and deliver innovative solutions.
Dr. Martha Corrales-Estrada is a Full Professor in Business Innovation at EGADE Business School, Tecnologico de Monterrey, Mexico. Her research looks at the areas of business innovation based on information technology; sustainable business models; design thinking; digital transformation; sharing economy; co-working spaces; enterprise social networks, collaboration and virtual work models.