Work Smarter Guide to Sales

Regular price €19.99
A01=David Kean
A01=Maria Morozova-Duthoit
Age Group_Uncategorized
Age Group_Uncategorized
Author_David Kean
Author_Maria Morozova-Duthoit
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best books about selling
best sales books
best sales techniques
Category1=Non-Fiction
Category=KJN
Category=KJS
Category=VSC
closing sales
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
eq_self-help
get better at selling
getting to the yes
guide to selling
how to close a deal
how to influence and persuade
Language_English
learn to sell
make more money
PA=Available
power of storytelling
Price_€10 to €20
prospecting
PS=Active
psychology of selling
sales techniques
secret to selling
softlaunch

Product details

  • ISBN 9781472148902
  • Weight: 140g
  • Dimensions: 134 x 214mm
  • Publication Date: 13 Jun 2024
  • Publisher: Little, Brown Book Group
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

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Some people are born with a natural 'go-get-'em' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy - whether it is as simple as convincing your friends to agree to your restaurant recommendation, or as complex as getting people to buy your million- dollar proposal at work.

The book is a toolkit for self-exploration, analysis, learning and action plan development framed in a 5-week programme for building your unique sales self. Setting a clear objective for every week, it takes the reader through a simple 5-step programme:
- Setting the foundation: the main principles of sales
- Rational aspects of sales
- Emotional aspects of sales
- Connecting the dots: closuring and continuation of the sales cycle
- Creating your personalised action plan and toolbox with aide memoires, frameworks and life hacks to use every day

Each chapter concludes with a summary of do's and don'ts. The last chapter includes practical tools for analysing and planning your own self-development and business development. It will accelerate your understanding of and ability to sell by raising both your self-awareness and selling self-confidence.

The 'Work Smarter' series:
Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.

Maria Morozova-Duthoit (Author)
Maria Morozova-Duthoit brings a blend of sales expertise and marketing wisdom honed over two decades of leadership in deal-making and client relationships. Her strategic acumen has been pivotal at top advertising agencies like Leo Burnett, McCann Erickson and BBDO, helping world-famous brands achieve new levels of success. At Google, Maria led advertising sales teams working on the company's largest clients, fuelling exponential growth across multi-million-dollar accounts and fostering lasting client relationships. Now, as Managing Partner at Catalyst, she focuses on consulting, sales training and executive coaching, specialising in building super teams and driving commercial results. With an International Executive MBA from HEC Paris, her insights into business dynamics are penetrating and actionable. Passionate about revealing untapped potential of businesses and people, Maria is widely recognised by clients and colleagues for catalysing profound change in those organisations she leads.

David Kean (Author)
David Kean is an author, keynote speaker, entrepreneur and energiser. For over three decades, tens of thousands of business people all over the world have enjoyed the excitement and energy of David's events on personal performance and persuasion, pitching, sales, negotiation and leadership. David has helped leaders in businesses to win millions in new revenues and extract the highest performance from themselves and their teams. Clients have described David's work with them as 'game-changing' - even 'life-changing'. David is co-founder of the management consultancy Catalyst. Catalyst help change the way organisations think, align, communicate and take action around the issue of business growth and work with both start ups and multinationals across multiple industries from fashion and technology to automotive and professional services.