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A01=Adam Parr
A01=Ross Brawn
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Author_Ross Brawn
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Total Competition: Lessons in Strategy from Formula One

3.92 (1,619 ratings by Goodreads)

English

By (author): Adam Parr Ross Brawn

'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express

Total Competition
is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.


Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. 

Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.  See more
Current price €14.88
Original price €17.50
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A01=Adam ParrA01=Ross BrawnAge Group_UncategorizedAuthor_Adam ParrAuthor_Ross Brawnautomatic-updateCategory1=Non-FictionCategory=BGSACategory=KJCCategory=WSPC1COP=United KingdomDelivery_Delivery within 10-20 working daysLanguage_EnglishPA=AvailablePrice_€10 to €20PS=Activesoftlaunch
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Product Details
  • Weight: 272g
  • Dimensions: 130 x 198mm
  • Publication Date: 29 Jun 2017
  • Publisher: Simon & Schuster Ltd
  • Publication City/Country: United Kingdom
  • Language: English
  • ISBN13: 9781471162381

About Adam ParrRoss Brawn

Ross Brawn is the most successful technical director in Formula One history having led Benetton Ferrari Honda and Mercedes to world championship glory and worked with some of the greatest names in the sport including Michael Schumacher and Lewis Hamilton. After retiring at the end of 2013 he returned in January 2017 as F1's managing director motor sports.  Adam Parr is a businessman investor and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.   

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