Swissness Applied

Regular price €55.99
1845
Age Group_Uncategorized
Age Group_Uncategorized
architecture book
Architecture Office
automatic-update
B01=Jonathan Louie
B01=Nicole McIntosh
Category1=Non-Fiction
Category=AM
Category=AMV
Category=AMVD
Category=AMX
Category=JBCC9
Category=JFFN
community cultural heritage
COP=Switzerland
dairy farming
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_isMigrated=2
eq_non-fiction
eq_society-politics
European migrants
Format=BC
Format_Paperback
Jonathan Louie
Language_English
migrants
migration
New Glarus
New Glarus and Its Image of Cultural Heritage
Nicole McIntosh
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Swiss architecture
Swiss settlers
Swissness Applied

Product details

  • ISBN 9783038602446
  • Format: Paperback
  • Weight: 1214g
  • Dimensions: 230 x 300mm
  • Publication Date: 17 Jan 2022
  • Publisher: Park Books
  • Publication City/Country: CH
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

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Founded by Swiss settlers in 1845, New Glarus in Wisconsin evolved from being a dairy farming and cheese production village to a popular tourist destination. Following a grave economic downturn in the 1960s and 1970s, the community discovered embracing the image of its cultural heritage, particularly traditional architectural details, as a way of survival. Consequently, they began to 'Swissify' their commercial building façades and so to appear even more Swiss. Since 1999, the town has even regulated the production of new buildings via its building codes to preserve this particular aesthetic evoking the familiar traditional Swiss Chalet style.

Swissness Applied - New Glarus and Its Image of Cultural Heritage investigates the transformation of European immigrant towns in the United States, exemplified by New Glarus, WI. It features the results of extensive fieldwork on buildings in the village as well as design projections based on the local building code, and evaluates the outcomes through different representation techniques. Expert authors including Whitney Moon, Philip Ursprung, Kurt Forster, and Jesús Vassallo contribute essays that pick up on aspects such as the role of cultural imagery and immigration history in architecture, and on Swissness as a cultural concept in particular.

Nicole McIntosh and Jonathan Louie are the co-founders of Texas-based firm Architecture Office. They were curators of the exhibition Swissness Applied that has been on display at University of Wisconsin-Milwaukee and Yale Architecture Gallery in 2019.