Media Literacy - International Student Edition

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A01=W. James Potter
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Author_W. James Potter
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Category1=Non-Fiction
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Category=JBCT
Category=JFD
COP=United States
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digital
digital media
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eq_non-fiction
eq_society-politics
information
information overload
Language_English
media
media literacy
media research
media research studies
media saturation
media studies
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softlaunch

Product details

  • ISBN 9781071840993
  • Weight: 780g
  • Dimensions: 187 x 231mm
  • Publication Date: 10 Mar 2021
  • Publisher: SAGE Publications Inc
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

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In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy shows you how. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised Tenth Edition, Potter presents more discussions of digital media and numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your own media literacy.

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.