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Andrea Olson is a strategist speaker author and customer-centricity expert. As the CEO at Pragmadik she helps organizations of all sizes from small businesses to Fortune 500 and has served as an outside consultant for EY and McKinsey. Andrea is the author of The Customer Mission: Why Its Time to Cut the $*&% and Get Back to the Business of Understanding Customers and No Disruptions: The New Future for Mid-Market Manufacturing. She is a 4-time ADDY® award winner and host of the popular Customer Mission podcast. Andrea is also a contributing author for Entrepreneur Magazine The Financial Brand Chief Executive Magazine and Customer Experience Magazine. A sought-after keynote speaker at conferences and corporate events Andrea is a visiting lecturer at the University of Iowas Tippie College of Business and head of their Startup Business Incubator (JPEC Founders Club) a TEDx presenter and a TEDx speaker coach. She is also a mentor at the University of Iowa Venture School. Andrea lives with her husband in Davenport Iowa. More information about Andrea can be found at thecustomermission.com.