Practical A/B Testing

Regular price €29.99
a/b testing product management decision making problem solving data data-driven data management UX metrics KPIs
A01=Leemay Nassery
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Author_Leemay Nassery
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Category1=Non-Fiction
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Product details

  • ISBN 9798888650080
  • Weight: 299g
  • Dimensions: 150 x 250mm
  • Publication Date: 10 Aug 2023
  • Publisher: The Pragmatic Programmers
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock

10-20 Working Days
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Will Deliver When Available
: On Pre-Order or Reprinting

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Leemay Nassery is an engineering leader who has worked at prominent companies such as Spotify, Etsy, Dropbox, and Comcast. From personalizing the homepage at Spotify to leading the A/B testing and personalization engineering teams at Comcast to building the data warehousing teams at Etsy, Leemay is passionate about tying engineering to business outcomes and user impact. In these experiences, she has learned that you do not need the perfect experimentation platform or a large engineering team to start gaining insights as to how users engage and interact with your product.