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Practical A/B Testing

English

By (author): Leemay Nassery

€29.99
a/b testing product management decision making problem solving data data-driven data management UX metrics KPIsA01=Leemay NasseryAge Group_UncategorizedAuthor_Leemay Nasseryautomatic-updateCategory1=Non-FictionCategory=KJMDCategory=UNCCategory=UNFCategory=UYDCOP=United StatesDelivery_Pre-ordereq_business-finance-laweq_computingeq_isMigrated=2eq_non-fictionLanguage_EnglishPA=Not yet availablePrice_€20 to €50PS=Activesoftlaunch

Will deliver when available. Publication date 16 Sep 2024

Product Details
  • Weight: 299g
  • Dimensions: 150 x 250mm
  • Publication Date: 10 Aug 2023
  • Publisher: The Pragmatic Programmers
  • Publication City/Country: US
  • Language: English
  • ISBN13: 9798888650080

About Leemay Nassery

Leemay Nassery is an engineering leader who has worked at prominent companies such as Spotify, Etsy, Dropbox, and Comcast. From personalizing the homepage at Spotify to leading the A/B testing and personalization engineering teams at Comcast to building the data warehousing teams at Etsy, Leemay is passionate about tying engineering to business outcomes and user impact. In these experiences, she has learned that you do not need the perfect experimentation platform or a large engineering team to start gaining insights as to how users engage and interact with your product.

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