Entrepreneurial Opportunities
★★★★★
★★★★★
Regular price
€85.99
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B01=Vanessa Ratten
Category1=Non-Fiction
Category=KCM
Category=KJD
Category=KJH
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Emerging Economies
Empowerment
Entrepreneurship
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
Innovation
Language_English
Opportunity
PA=Available
Price_€50 to €100
PS=Active
softlaunch
Sustainability
Product details
- ISBN 9781839092862
- Weight: 361g
- Dimensions: 152 x 229mm
- Publication Date: 02 Mar 2020
- Publisher: Emerald Publishing Limited
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
Delivery/Collection within 10-20 working days
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Focusing on sustainable innovation in emerging economies, this book is amongst the first to identify how these perspectives can be used by entrepreneurs within the process of recognising opportunities.
As identifying opportunities is fundamental to successful entrepreneurship, it is crucial for aspirant entrepreneurs to identify appropriate openings that help them gain a competitive advantage in the international marketplace. Whilst there are an abundance of opportunities available, assessing them in terms of their timeliness and relevance is vital.
Each chapter introduces a new way of looking at entrepreneurial opportunities in a range of different contexts including emerging markets, franchise relationships, pricing and revenue management, and the tourism sector. This global, cross-disciplinary perspective of entrepreneurial opportunities offers a unique blending of multiple theoretical viewpoints which are useful for researchers of entrepreneurship and entrepreneurs themselves. Enabling the development of both a social and financial view of entrepreneurship, Vanessa Ratten curates a collection which characterises and responds to the contemporary market pressures felt by business leaders worldwide.
As identifying opportunities is fundamental to successful entrepreneurship, it is crucial for aspirant entrepreneurs to identify appropriate openings that help them gain a competitive advantage in the international marketplace. Whilst there are an abundance of opportunities available, assessing them in terms of their timeliness and relevance is vital.
Each chapter introduces a new way of looking at entrepreneurial opportunities in a range of different contexts including emerging markets, franchise relationships, pricing and revenue management, and the tourism sector. This global, cross-disciplinary perspective of entrepreneurial opportunities offers a unique blending of multiple theoretical viewpoints which are useful for researchers of entrepreneurship and entrepreneurs themselves. Enabling the development of both a social and financial view of entrepreneurship, Vanessa Ratten curates a collection which characterises and responds to the contemporary market pressures felt by business leaders worldwide.
Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University, Australia. She has sole-authored numerous books including Social Entrepreneurship in Sport (2019), Sport Technology and Innovation (2019), Frugal Innovation (2019), and Sports Innovation Management (2017). She has also co-edited several books including Societal Entrepreneurship and Competitiveness (Emerald, 2019), Diversity and Entrepreneurship (2019), and Subsistence Entrepreneurship (2019). Her research on sport entrepreneurship, international entrepreneurship and technology innovation has also been published in many prestigious journals.
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