E-commerce: Business Aspects

Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online market...

'e-Business Strategies for Virtual Organizations' enables IT managers and directors to develop and implement IT strategies and infrastructures for ...

Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom...

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who ...

Based on fifteen years’ experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-...

Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and...

Beginning in the mid-2010s, the Fourth Industrial Revolution has seen remarkable changes in information technology that have blurred the boundaries...

Intranets and Extranets are the fastest growing use of internet technology and are being adopted by a large number of organizations. `Web-Weaving' ...

What’s Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design a...

Beginning in the mid-2010s, the Fourth Industrial Revolution has seen remarkable changes in information technology that have blurred the boundaries...

This book advances the international debate on the development of e-commerce with focus on emerging ASEAN economies. It provides readers insights o...

The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data...

The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data...

Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinant...

E-commerce and V-business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce a...

This book delves into the essential concepts and technologies of acquiring systems. It fills the gap left by manuals and standards and provides pra...

This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the I...

What would you do differently if you could predict success or failure on a reliable basis? Would you take action on your ideas faster? Would you fe...

This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the I...

Does your product business feel unpredictable, slightly terrifying, and hungry for money?If so, you’re not alone.Retail is the fastest growing smal...

Ihr Schlüssel zum Verkaufserfolg auf Amazon Amazon ist die Produkt-Suchmaschine Nummer eins, also nutzen auch Sie diesen Marktplatz für Ihre Prod...