E-commerce: Business Aspects

How to match the right marketing approach to your product, by legendary business thinker Seth Godin.The shiny new marketing technique isn't necessa...

This book presents a revolutionary approach to service innovation, combining an interdisciplinary perspective with a robust theoretical framework. ...

In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ev...

Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meani...

The world of fundraising is changing.In an increasingly digital world, traditional in-person fundraising events are bringing in less and less suppo...

This book delves into the essential concepts and technologies of acquiring systems. It fills the gap left by manuals and standards and provides pra...

In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and N...

The Metaverse, an expanding digital space, is at the forefront of a technological revolution that will redefine how we interact with the digital wo...

Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up ...

Marketing hasnt gotten any easier. Dont get frustrated. Get scrappy.This revised edition of the book Publisher's Weekly called a helpful digital ma...

Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact ...

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world whe...