E-commerce: Business Aspects

This book has a two-fold mission: to explain and facilitate digital transition in business organizations using information and communications techn...

This fully revised and updated edition of the bestselling Chief Data Officer’s Playbook offers new insights into the role of the CDO and the data e...

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional m...

The metaverse is the future of business applications and models, and this ground-breaking book points and details a complete and clear picture of h...

The metaverse is the future of business applications and models, and this ground-breaking book points and details a complete and clear picture of h...

Retailing is an ever-changing facet in the fashion industry. Where brick-and-mortar used to reign supreme, digital is the current go-to for most co...

Consumers make purchasing decisions every day, taking into account their needs, preferences and beliefs which may change due to various determinant...

The Strategic Alliances Fieldbook: The Art of Agile Alliances is for technology and professional services practitioners and executives seeking fast...

It has taken platforms only twenty years to become digital economy hubs. They have changed markets, enterprises, and society. They have expedited c...

The Strategic Alliances Fieldbook: The Art of Agile Alliances is for technology and professional services practitioners and executives seeking fast...

This book has a two-fold mission: to explain and facilitate digital transition in business organizations using information and communications techn...

A fun and authoritative guide to bitcoin and the future of money In Catching Up to Crypto: Your Guide to Bitcoin and the New Digital Economy, celeb...

"Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice Pre...

This volume in the "Advances in Management Information Systems" series offers a state-of-the-art survey of information systems research on electron...

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high s...

Drawing on wide-ranging contributions from prominent international experts and discussing some of the most pressing issues facing policy makers and...

A key question for China, which has for some time been a leading global manufacturing base, is whether China can progress from being a traditional ...

Drawing on wide-ranging contributions from prominent international experts and discussing some of the most pressing issues facing policy makers and...

This book contributes new insights into the organization of free/open source (F/OS) software communities by examining the links between learning, d...

How does a dyslexic college dropout become an Internet marketing guru, living a life of wealth and freedom many people only dream of? Answer: by se...

What do Tim Carter, Brian Clark, Joel Comm, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in common? They all walk the walk when i...

The tools found in "Marketing Masters" can be successfully implemented by entrepreneurs, Fortune 500 CEO’s, sales teams, and nonprofit executives. ...

Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food...

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine ...

From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine ...

The convergence of knowledge, technology, and human performance which comprises today's enterprise allows creative business process design. Thus, a...

Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 year...

Streams of Income is a guide to making the ideal day an everyday occurrence by building multiple streams of income. Multiple streams of income migh...

Mastering Corda provides you with a consistent, linear, and paced path to learning Corda and building modern enterprise-grade decentralized applica...

Digitalization and artificial intelligence are increasingly influencing modes of travel planning, exploration of new destinations, and promotion of...

This is a book about payments, and how they are evolving, from centralised to decentralised and everything in between, and the new opportunities th...

This is a book about payments, and how they are evolving, from centralised to decentralised and everything in between, and the new opportunities th...

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. I...

Disruptive Business is a provocative and insightful redefinition of innovation as an outcome of human behaviour, a dynamic in constant change requi...

While the definition of database marketing hasn�€�t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced D...

With future competitive landscape shifting from competition between companies themselves to trading partner networks, understanding and mastering p...