From Main Street to Mall

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20th century american economic history studies
A01=Vicki Howard
Age Group_Uncategorized
Age Group_Uncategorized
and Society
Author_Vicki Howard
automatic-update
automobiles
business
Category1=Non-Fiction
Category=KCZ
Category=KJZ
Category=KNP
commerce retail
consumerism
consumption
COP=United States
cultural
Delivery_Delivery within 10-20 working days
department stores shops
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
Language_English
marshall fields
PA=Available
Politics
Price_€50 to €100
PS=Active
retailing industry
shopping
SN=American Business
softlaunch
suburbs
Walmart
wanamakers' macys jc penney

Product details

  • ISBN 9780812247282
  • Dimensions: 152 x 229mm
  • Publication Date: 04 Jun 2015
  • Publisher: University of Pennsylvania Press
  • Publication City/Country: US
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

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The geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenth-century cities. Introducing light, color, and music to dry-goods emporia, these "palaces of consumption" transformed mere trade into occasions for pleasure and spectacle. Through the early twentieth century, department stores remained centers of social activity in local communities. But after World War II, suburban growth and the ubiquity of automobiles shifted the seat of economic prosperity to malls and shopping centers. The subsequent rise of discount big-box stores and electronic shopping accelerated the pace at which local department stores were shuttered or absorbed by national chains. But as the outpouring of nostalgia for lost downtown stores and historic shopping districts would indicate, these vibrant social institutions were intimately connected to American political, cultural, and economic identities.
The first national study of the department store industry, From Main Street to Mall traces the changing economic and political contexts that transformed the American shopping experience in the twentieth century. With careful attention to small-town stores as well as glamorous landmarks such as Marshall Field's in Chicago and Wanamaker's in Philadelphia, historian Vicki Howard offers a comprehensive account of the uneven trajectory that brought about the loss of locally identified department store firms and the rise of national chains like Macy's and J. C. Penney. She draws on a wealth of primary source evidence to demonstrate how the decisions of consumers, government policy makers, and department store industry leaders culminated in today's Wal-Mart world. Richly illustrated with archival photographs of the nation's beloved downtown business centers, From Main Street to Mall shows that department stores were more than just places to shop.

Vicki Howard is Lecturer in History at the University of Essex. She is author of Brides, Inc.: American Weddings and the Business of Tradition, also available from the University of Pennsylvania Press, and editor of the journal History of Retailing and Consumption.