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A01=Donald W. Jugenheimer
A01=Jerry Hudson
A01=Larry D. Kelley
A01=Samuel Bradley
Advertising Research
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Age Group_Uncategorized
Author_Donald W. Jugenheimer
Author_Jerry Hudson
Author_Larry D. Kelley
Author_Samuel Bradley
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Census
Control Group
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Copy Testing
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Dyadic Interviews
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Interrupted Time Series Design
Language_English
Life Style Survey
Nonprobability Sampling Methods
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Price_€50 to €100
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Primary Research
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Public Relations Research
Public Relations Researchers
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Qualitative Research
Quantitative Research
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Search Engine Marketing
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Advertising and Public Relations Research

★★★★★
★★★★★

English

By (author): Donald W. Jugenheimer Jerry Hudson Larry D. Kelley Samuel Bradley

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations. See more
€81.99
A01=Donald W. JugenheimerA01=Jerry HudsonA01=Larry D. KelleyA01=Samuel BradleyAdvertising ResearchAge Group_UncategorizedAuthor_Donald W. JugenheimerAuthor_Jerry HudsonAuthor_Larry D. KelleyAuthor_Samuel Bradleyautomatic-updateCanCategory1=Non-FictionCategory=KCCategory=KJSACensusControl GroupCOP=United KingdomCopy TestingDelivery_Delivery within 10-20 working daysDyadic Interviewseq_business-finance-laweq_isMigrated=2eq_non-fictionFace To FacefocusFocus GroupFollowGroupgroupsInterrupted Time Series DesignLanguage_EnglishLife Style SurveyNonprobability Sampling MethodsoaksOnline Focus GroupOwPA=AvailablepractitionersPrice_€50 to €100primaryPrimary ResearchPS=ActivePublic Relations ResearchPublic Relations ResearchersqualitativeQualitative ResearchQuantitative ResearchRandomly AssignedresearcherSearch Engine MarketingsecondarySEMsoftlaunchsurveyTestthousandWARC
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 672g
  • Dimensions: 191 x 235mm
  • Publication Date: 28 Feb 2014
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Language: English
  • ISBN13: 9780765636065

About Donald W. JugenheimerJerry HudsonLarry D. KelleySamuel Bradley

Donald W. Jugenheimer is an author, researcher, consultant and educator. His specialties are communication, advertising and media management, media economics and advertising media. He has authord or co-authored 20 books.

Larry D. Kelley is a Professor of Advertising at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored 7 books.

Jerry Hudson is Professor of Advertising at Texas Tech University, USA. He teaches advertising, electronic media, research methods, and data analysis, and he has published in Health Marketing Quarterly, Journalism Educator, Journalism Quarterly, Social Science Journal and Southwestern Mass Communications Journal.

Samuel D. Bradley's research has been published in the Journal of Advertising, Media Psychology, Psychology & Marketing, Journal of Consumer Psychology, and Human Communication Research, among others.

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