A01=Benjamin Gaines
A01=Blair Reeves
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Author_Benjamin Gaines
Author_Blair Reeves
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Category1=Non-Fiction
Category=KJMP
Category=UFL
Category=UM
Category=UMZ
COP=United States
Delivery_Delivery within 10-20 working days
Engineering
Enterprise
Enterprise Product Managers
Enterprise Software
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eq_computing
eq_isMigrated=2
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Language_English
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Price_€20 to €50
Product Management
product_management_(business_principle)
PS=Active
softlaunch
Software Development
Product details
- ISBN 9781492024781
- Dimensions: 152 x 229mm
- Publication Date: 31 Mar 2018
- Publisher: O'Reilly Media
- Publication City/Country: US
- Product Form: Paperback
- Language: English
Delivery/Collection within 10-20 working days
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2-4 Working Days: Available in-stock
10-20 Working Days: On Backorder
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If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.
Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve.
Explore why:
Identifying customer vs user problems is an enterprise project manager’s main challenge
Effective collaboration requires in-depth knowledge of the organization
Analyzing data is key to understanding why users buy and retain your product
Having experience in the industry you’re building products for is valuable
Product longevity depends on knowing where the industry is headed
Blair Reeves is a principal product manager at SAS Software, and has previously held senior product and leadership roles at Demandware (now the Salesforce Commerce Cloud) and IBM. He speaks, writes, and consults on product management in enterprise software, remote workforces, and other topics. Blair is an avid hiker, writes and codes creatively, and believes inspired products are built first in the gym. Ben Gaines is a Senior Product Manager for Adobe Analytics. In this role, he works closely with Adobe customers to understand their needs, provides input on product strategy and roadmap, and manages the planning and design of new features. Previously he has been a manager of digital analytics at ESPN, a Community Manager and Technical Writer at Adobe, and a Technical Support Engineer at Omniture prior to its acquisition by Adobe. Ben has an MBA from the University of Utah and a BA from Brigham Young University.
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