Commercial Nationalism and Tourism

Regular price €43.99
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B01=Leanne White
Category1=Non-Fiction
Category=JMS
Category=JPFN
Category=KJS
Category=KNS
Category=KNSG
Category=KNSJ
Commercial nationalism
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
eq_society-politics
Events
Language_English
Marketing
National identity
National narratives
Nationalism
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Tourism
Tourism marketing

Product details

  • ISBN 9781845415884
  • Weight: 495g
  • Dimensions: 155 x 234mm
  • Publication Date: 19 Jan 2017
  • Publisher: Channel View Publications Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

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This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.

Leanne White is Senior Lecturer in Marketing at the College of Business, Victoria University, Australia. Her main research interests are national identity, commercial nationalism, popular culture, advertising, destination marketing and cultural tourism.