Fashion Buying and Merchandising

Regular price €167.40
A01=Claudia E. Henninger
A01=Rachel Parker-Strak
A01=Rosy Boardman
Age Group_Uncategorized
Age Group_Uncategorized
Agile Supply Chain
ASOS
Assistant Buyer
Author_Claudia E. Henninger
Author_Rachel Parker-Strak
Author_Rosy Boardman
automatic-update
buying cycle
Buying Cycles
Buying Team
Category1=Non-Fiction
Category=KC
Category=KJC
Category=KJMQ
Category=KJMV5
Category=KJMV6
Category=KJMV8
Category=KJS
Category=KNP
Category=KNPR
Category=KNSX
COMESA Country
COP=United Kingdom
Critical Path
Delivery_Pre-order
Department Store Buyer
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
ethical issues
fashion
fashion buyer
fashion buying
Fashion Industry
fashion merchandising
fashion retail
Fashion Retailers
Fast Fashion
Fast Fashion Retailers
Garment Technologist
Language_English
Maximum Order Quantities
Merchandise Plan
merchandising
negotiation
Omnichannel Retailing
PA=Temporarily unavailable
Price_€100 and above
Product Life Cycle Management Systems
PS=Active
range planning
Slow Fashion
softlaunch
sourcing
Stock Turn
sustainability
Sustainable Supply Chain Management
UK Retailer
UK Supplier
Volatile Market Environment
WGSN.

Product details

  • ISBN 9781138616318
  • Weight: 600g
  • Dimensions: 174 x 246mm
  • Publication Date: 28 May 2020
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand.

This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management.

This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.

Rosy Boardman is a Lecturer in Fashion Business at the University of Manchester, teaching on both the Fashion Buying & Merchandising and Fashion Marketing programmes. Her research focuses on digital strategy and innovation in the retail industry. Rosy worked as both a fashion buyer and marketing assistant prior to her career as a lecturer.

Rachel Parker-Strak is Academic Lead and a Lecturer in Fashion Buying & Merchandising at the University of Manchester. Her teaching and research focus on fashion product development and buying and merchandising. Prior to joining academia, Rachel’s industry career was in product development positions for a UK-based womenswear brand.

Claudia E. Henninger is a Lecturer in Fashion Marketing & Management at the University of Manchester with a research interest in sustainable fashion and the circular economy. Her research is published in internationally renowned journals.