Leopard is a Neutral
'A treasure trove of the best brands, inspired styling ideas and fashion editor insider knowledge' - Sarah Tomczak, Editor, Red
This is the ultimate confidence-boosting style guide you need in your life.
Erica Davies is here to help you reignite your love of clothes reclaim your style and ditch the archaic fashion rules and language that hold you back from your happiness. Grounded by personal stories and twenty years of career learnings as a fashion editor and journalist, Leopard is a Neutral offers practical advice on how to make bold, assured style decisions, harness the power of dressing and curate a wardrobe of joy. Erica unpicks the damaging framework we use to think about our bodies and confronts the negative pressures placed on women - encouraging us all to explore and celebrate our sense of self every day.
'This book is as amiable, relatable and stylish as Erica herself. Crammed with useful tips and advice, it's a treasure trove of the best brands, inspired styling ideas and fashion editor insider knowledge (like how to 'scan' the shops). Best of all it gives you the confidence to break the 'style rules' and instead, carve out your own. Bravo!' - Sarah Tomczak, Editor, Red
'A brilliant style guide.' - Candice Brathwaite
'Erica is one of those women who radiates joy and makes you feel good about yourself, so of course this book offers the same sentiment (along with some amazing style tips), I loved it.' - Alex Stedman, The Frugality
A former fashion editor responsible for the fashion content of some of the UK's biggest-selling newspapers and magazines, Erica Davies has over fifteen years of experience within the industry. From styling photo shoots to writing fashion spreads, Erica has worked with some of the biggest high-street brands within the fashion industry - namely, Next, M&S and John Lewis.
In 2012 Erica started writing her popular blog, The Edited, while on maternity leave with her second child and since then it has grown into an award-nominated site. Her first book, Leopard is a Neutral, was published in 2020 and Style Chapters will be published in 2023.