Commercial Floristry

4.22 (9 ratings by Goodreads)
Regular price €31.99
Regular price €32.50 Sale Sale price €31.99
A01=Sandra Adcock
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Author_Sandra Adcock
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Category1=Non-Fiction
Category=WFW
COP=United Kingdom
Delivery_Delivery within 10-20 working days
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Language_English
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Price_€20 to €50
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Product details

  • ISBN 9781847973771
  • Weight: 868g
  • Dimensions: 215 x 260mm
  • Publication Date: 31 Jul 2012
  • Publisher: The Crowood Press Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

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This lavish book covers the full range of commercial techniques for the florist. It introduces basic terms and equipment, advises on conditioning and care of fresh materials, and explains the elements and principles of design. Examining various celebrations and occasions, it demonstrates classic and contemporary designs with step-by-step instructions and over 600 full-colour photographs.
Sandra Adcock worked for many years in the creative indsutries, including running her own millinery company. However, she was drawn to floristry and embarked on a new and successful career. She is now an independent florist and lecturer, who teaches at a leading horticultural college. Sandra is a holder of the Society of Floristry's National Diploma in floristry and a fellow of the British Florist Association.