Flower School
The Flower School takes you by the hand and expertly guides you step-by-step through design principles and twenty-five floral projects to empower you to create your own gorgeous floral arrangements for your home, gatherings, celebrations and for pleasure.
If you’ve ever been swept up admiring some garden blooms, or a flower stand at your local market, and wondered, just how do I transform these raw materials into floral displays that elicit a sense of wonder in their admirers, then allow award-winning floral designer Joseph Massie to show you how, as he shares his knowledge, recipes and personal tips for creating with flowers, with intention, thought and skill.
Tumbling cascades of peonies and exquisitely arranged vases of unfurled garden roses are an everyday pleasure for Joseph. Whilst creating breathtaking marvels from armfuls of blooms is what Joseph does daily, his true passion is sharing his knowledge to encourage and inspire absolutely anyone who wants to work with flowers to be able to do so – and do it well. Let yourself be empowered by the learning process of skills, techniques and principles that will enable you to build a strong floral design foundation so as to be able to indulge in your own floral pleasures or flower-filled career.
Aged just fourteen, Joseph Massie began his first Saturday job in a local florist in his home town of Liverpool, UK, and it was here that his love of flowers began. Joseph considers himself to have been privileged throughout his career to exhibit at, and win, some of the world's most incredible floral shows, including winning five consecutive Gold Medals, and four Best in Show titles, at the prestigious RHS Chelsea Flower Show. His artistic work has been featured in press including The Times, The Independent, The Daily Mail, and his work has been commissioned by international institutions and brands including, The Boston Museum of Fine Art, The New York Botanical Gardens, Universal Studios, Sky and The White House.
In January 2015, Joseph founded his own Floral Art Studio, which sits alongside Joseph Massie Flowers, a luxury flower studio dedicated to delivering some of the UK’s best floral wedding and event design, and Joseph Massie’s UK School of Floristry. With The Flower School, Joseph’s goal is to provide an invaluable tool that can be cherished and referenced time and time again as people embark on their own floral design journey.