1960s
A01=Maria McGrath
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Author_Maria McGrath
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Category1=Non-Fiction
Category=HBJK
Category=JB
Category=JBCC4
Category=JBF
Category=JF
Category=JFCV
Category=JFF
Category=NH
Category=NHK
collectivism
commune
consumerism
cooperative
COP=United States
counterculture
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eq_history
eq_isMigrated=2
eq_non-fiction
eq_society-politics
food co-op
food politics
food revolution
hippies
Language_English
natural foods
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9781625344229
- Weight: 445g
- Dimensions: 152 x 226mm
- Publication Date: 30 Jun 2019
- Publisher: University of Massachusetts Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
Delivery/Collection within 10-20 working days
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In the 1960s and early 1970s, countercultural rebels decided that, rather than confront the system, they would create the world they wanted. The natural foods movement grew out of this contrarian spirit. Through a politics of principled shopping, eating, and entrepreneurship, food revolutionaries dissented from corporate capitalism and mainstream America.
In Food for Dissent, Maria McGrath traces the growth of the natural foods movement from its countercultural fringe beginning to its twenty-first-century ""food revolution"" ascendance, focusing on popular natural foods touchstones - vegetarian cookbooks, food co-ops, and health advocates. Guided by an ideology of ethical consumption, these institutions and actors spread the movement's oppositionality and transformed America's foodscape, at least for some. Yet this strategy proved an uncertain instrument for the advancement of social justice, environmental defense, and anti-corporatism. The case studies explored in Food for Dissent indicate the limits of using conscientious eating, shopping, and selling as tools for civic activism.
In Food for Dissent, Maria McGrath traces the growth of the natural foods movement from its countercultural fringe beginning to its twenty-first-century ""food revolution"" ascendance, focusing on popular natural foods touchstones - vegetarian cookbooks, food co-ops, and health advocates. Guided by an ideology of ethical consumption, these institutions and actors spread the movement's oppositionality and transformed America's foodscape, at least for some. Yet this strategy proved an uncertain instrument for the advancement of social justice, environmental defense, and anti-corporatism. The case studies explored in Food for Dissent indicate the limits of using conscientious eating, shopping, and selling as tools for civic activism.
Maria McGrath is professor of humanities and history at Bucks County Community College.
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