A01=Claire McCardell
A19=Allison Tolman
A23=Tory Burch
Age Group_Uncategorized
Age Group_Uncategorized
american fashion advice
Author_Claire McCardell
automatic-update
ballet flats
Category1=Non-Fiction
Category=AKT
Category=AKTF
Category=AKTH
Category=JBCC3
Category=JFCK
classic fashion wisdom
classic fasion
COP=United States
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_isMigrated=2
eq_non-fiction
eq_society-politics
fashion advice for women
fashion coffee table book
fashion gift book
fashion is fun
fashion philosophy
Language_English
mix and match
modern fashion
PA=Available
Price_€10 to €20
PS=Active
softlaunch
sundress
the american look
vogue magazine
what should I wear
what to wear
what to wear advice
what to wear classic advice
Product details
- ISBN 9781419763830
- Dimensions: 152 x 229mm
- Publication Date: 15 Sep 2022
- Publisher: Abrams
- Publication City/Country: US
- Product Form: Hardback
- Language: English
Delivery/Collection within 10-20 working days
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First published in 1956, What Shall I Wear is revolutionary fashion designer Claire McCardell’s collection of fashion wisdom and philosophy and a vivacious guide to looking effortlessly stylishClaire McCardell, the revolutionary fashion designer credited with originating “The American Look,” designed for the emerging active lifestyle of women in the 1940s and ’50s. She was the originator of mix-and-match separates, open-back sundresses, and feminine denim fashion; she started the trend for ballet flats as a wartime leather-rationing measure. Spaghetti straps, brass hooks and eyes as fasteners, rivets, menswear details and fabrics—they were all started by McCardell. Her monastic and popover dresses achieved cult status, and her fashions were taken up by working women, the suburban set, and high society alike.First published in 1956, What Shall I Wear? provides a glimpse into the sources of McCardell’s inspiration—travel, sports, the American leisure lifestyle, and her own closet—and how she transformed them into fashion while still approaching design from her chosen vantage point of usefulness. A retro treat for designers and anyone who loves fashion, both vintage and contemporary, the book is teeming with charming illustrations and still-solid advice for finding your own best look, creatively shopping on a budget, and building a real wardrobe that is chic and distinctive. What Shall I Wear? is a tribute to the American spirit in fashion.
Claire McCardell (1905–1958) pioneered a style of clothing both casual and chic. In 1990 Life magazine named her one of the 100 most important Americans of the 20th century, and in 1955, when she was on the cover of Time magazine, she was only the third fashion designer to achieve that honor. She attended Parsons School of Design in New York and studied in Paris, learning to construct clothing by taking apart Vionnet samples. As head designer of Townley Frocks, she was one of the first American designers to have name recognition, as the company began to sell its fashions branded as “Claire McCardell Clothes by Townley.” She was the recipient of two Coty Awards and won the first American Sportswear Designs Award from Sports Illustrated magazine. Her work is in museums across the country and has been the subject of retrospectives at the Smithsonian and the Fashion Institute of Technology.
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