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Olivia Yallop

Break the Internet

★★★★★
★★★★★
€16.99
10-20
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breaking internet
breaking the internet
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digital culture
digital media
eq_business-finance-law
eq_computing
eq_isMigrated=2
eq_non-fiction
eq_science
eq_society-politics
extremely online
gleam
how to become an influencer
influencer truth
influencers
instagram
instagrammers
jia tolentino
Language_English
momfluencers
momstagrammers
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Price_€10 to €20
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social media
social networks
softlaunch
technology
tik tok
truth about influencers
twitter
uncanny valley
youth culture
youtube
youtubers
zoella

Product details

  • ISBN 9781912854172
  • Dimensions: 129 x 198mm
  • Publication Date: 12 May 2022
  • Publisher: Scribe Publications
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

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Description

In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential?

Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. The result is an insider account of a trend that is set to dominate our future — experts estimate that the economy of influence will be valued at $24 billion globally by 2025.
About Olivia Yallop
Olivia Yallop was a digital strategist and commentator on technology and pop culture, whose book on the rise of the influencer, Break the Internet, was critically acclaimed when it was published in 2021.