Generation Zalpha
★★★★★
★★★★★
Regular price
€38.99
Regular price
€39.99
Sale
Sale price
€38.99
A01=Maarten Leyts
Age Group_Uncategorized
Age Group_Uncategorized
Author_Maarten Leyts
automatic-update
BrainDevelopment
Category1=Non-Fiction
Category=GTF
Category=GTP
Category=KJS
Category=PDR
Category=UD
ChildrensBrainDevelopment
COP=Belgium
Delivery_Delivery within 10-20 working days
Digitisation
eq_business-finance-law
eq_computing
eq_isMigrated=2
eq_non-fiction
eq_science
Instagram
iPad
Language_English
Marketing
PA=Available
Price_€20 to €50
PS=Active
softlaunch
YoungEntrepreneurs
Product details
- ISBN 9789401463799
- Weight: 310g
- Dimensions: 135 x 215mm
- Publication Date: 12 Jan 2024
- Publisher: Lannoo Publishers
- Publication City/Country: BE
- Product Form: Paperback
- Language: English
Delivery/Collection within 10-20 working days
Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock
10-20 Working Days: On Backorder
Will Deliver When Available: On Pre-Order or Reprinting
We ship your order once all items have arrived at our warehouse and are processed. Need those 2-4 day shipping items sooner? Just place a separate order for them!
Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitisation on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.
Maarten Leyts has been a passionate youth marketer for two decades and is the founder/CEO of Trendwolves, the international trend, marketing and communication agency with a focus on young people.
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