Generation Zalpha | Agenda Bookshop Skip to content
A01=Maarten Leyts
Age Group_Uncategorized
Age Group_Uncategorized
Author_Maarten Leyts
automatic-update
BrainDevelopment
Category1=Non-Fiction
Category=GTF
Category=GTP
Category=KJS
Category=PDR
Category=UD
ChildrensBrainDevelopment
COP=Belgium
Delivery_Delivery within 10-20 working days
Digitisation
eq_business-finance-law
eq_computing
eq_isMigrated=2
eq_non-fiction
eq_science
Instagram
iPad
Language_English
Marketing
PA=Available
Price_€20 to €50
PS=Active
softlaunch
YoungEntrepreneurs

Generation Zalpha

English

By (author): Maarten Leyts

Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitisation on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world. See more
Current price €38.99
Original price €39.99
Save 3%
A01=Maarten LeytsAge Group_UncategorizedAuthor_Maarten Leytsautomatic-updateBrainDevelopmentCategory1=Non-FictionCategory=GTFCategory=GTPCategory=KJSCategory=PDRCategory=UDChildrensBrainDevelopmentCOP=BelgiumDelivery_Delivery within 10-20 working daysDigitisationeq_business-finance-laweq_computingeq_isMigrated=2eq_non-fictioneq_scienceInstagramiPadLanguage_EnglishMarketingPA=AvailablePrice_€20 to €50PS=ActivesoftlaunchYoungEntrepreneurs
Delivery/Collection within 10-20 working days
Product Details
  • Weight: 310g
  • Dimensions: 135 x 215mm
  • Publication Date: 12 Jan 2024
  • Publisher: Lannoo Publishers
  • Publication City/Country: BE
  • Language: English
  • ISBN13: 9789401463799

About Maarten Leyts

Maarten Leyts has been a passionate youth marketer for two decades and is the founder/CEO of Trendwolves, the international trend, marketing and communication agency with a focus on young people.

Customer Reviews

Be the first to write a review
0%
(0)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
We use cookies to ensure that we give you the best experience on our website. If you continue we'll assume that you are understand this. Learn more
Accept