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Maarten Leyts

Generation Zalpha

★★★★★
★★★★★
€38.99
€39.99 Sale €38.99
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Author_Maarten Leyts
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BrainDevelopment
Category1=Non-Fiction
Category=GTF
Category=GTP
Category=KJS
Category=PDR
Category=UD
ChildrensBrainDevelopment
COP=Belgium
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Digitisation
eq_business-finance-law
eq_computing
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eq_science
Instagram
iPad
Language_English
Marketing
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Price_€20 to €50
PS=Active
softlaunch
YoungEntrepreneurs

Product details

  • ISBN 9789401463799
  • Weight: 310g
  • Dimensions: 135 x 215mm
  • Publication Date: 12 Jan 2024
  • Publisher: Lannoo Publishers
  • Publication City/Country: BE
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

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Description
Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitisation on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.
About Maarten Leyts
Maarten Leyts has been a passionate youth marketer for two decades and is the founder/CEO of Trendwolves, the international trend, marketing and communication agency with a focus on young people.