Marketing in Travel and Tourism

Regular price €229.40
A01=Alan Fyall
A01=Ashok Ranchhod
A01=Mike Morgan
A01=Victor Middleton
Age Group_Uncategorized
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agent
article
Author_Alan Fyall
Author_Ashok Ranchhod
Author_Mike Morgan
Author_Victor Middleton
automatic-update
Caravan
Category1=Non-Fiction
Category=KNS
COP=United Kingdom
Delivery_Pre-order
destination
Destination Management Organization
Destination Management Systems
Dimitrios Buhalis
DMO
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
EXTERNAL BUSINESS ENVIRONMENT
Face To Face
Follow
Gateway
Held
Language_English
link
management
MARKETING FACILITATION
Marketing Information Systems
Marketing Planning
Marketing Planning Process
operator
organizations
PA=Temporarily unavailable
Payments
Price_€100 and above
promotion
PS=Active
Retail Travel Agents
sales
Sales Promotion
softlaunch
Tickets
Tour
Tour Operator
USA
Vice Versa
visitor
Visitor Attractions
Visitor Economy
Word Of Mouth

Product details

  • ISBN 9781138473560
  • Weight: 1140g
  • Dimensions: 196 x 270mm
  • Publication Date: 25 Aug 2017
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.
Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with customers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue.
This fully revised edition includes:

Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas
New material on the role of e-marketing, motivations and consumer behaviour
Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning
A companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning
Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensable text for all students and lecturers.

Victor T.C. Middleton, Independent Management Consultant; Visiting Professor, Oxford Brookes Univeristy and University of Central Lancashire, UK Alan Fyall, Reader in Tourism Management in the International Centre for Tourism & Hospitality Research and Deputy Dean Research and Enterprise in the School of Services Management, Bournmouth University, UK. Mike Morgan, Senior lecturer in Leisure and Tourism Marketing and program leader for MA European Tourism Management, Bournmouth University, UK. Ashok Ranchhod, BSc, MBA, PHd., Faculty Research Professor, Southampton Business School, UK, FCIM, Senior Examiner for the Strategic Marketing in Practice module and Visiting Professor at Napier University, Southampton University, University of Angers (France) and MICA (India).