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Marc Benioff | Carlye Adler

Behind the Cloud

★★★★★
★★★★★
€26.99
A01=Carlye Adler
A01=Marc Benioff
Age Group_Uncategorized
Age Group_Uncategorized
Author_Carlye Adler
Author_Marc Benioff
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Benioff leadership
Benioff on management
Benioff?s business model
Benioff?s business tool
business tool V2MOM
Category=KJE
Category=KJMV7
Category=KJSU
Category=KNTX
cloud computing
COP=UNITED KINGDOM
Delivery_Delivery within 10-20 working days
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
Feedback Loop
Language_Others
leadership Benioff
management and Benioff
Price_€20 to €50
Salesforce.com
softlaunch
Using the feedback loop
V2MOM

Product details

  • ISBN 9780470521168
  • Weight: 476g
  • Dimensions: 155 x 234mm
  • Publication Date: 29 Oct 2009
  • Publisher: John Wiley and Sons Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
Delivery/Collection within 10-20 working days

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Description
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
About Carlye Adler | Marc Benioff

Marc R. Benioff is the chairman and CEO of salesforce.com (NYSE: CRM), which he cofounded in 1999. Under Benioff's direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in enterprise cloud computing. Salesforce.com has received a Wall Street Journal Technology Innovation Award, been lauded as one of BusinessWeek's Top 100 Most Innovative Companies, been named No. 7 on the Wired 40, was selected for the past two years as a Top Ten Disrupter by Forbes, and been voted one of the world's most ethical companies by Business Ethics Magazine. Benioff is the recipient of many awards for pioneering innovation, including the 2007 Ernst & Young Entrepreneur of the Year. In 2000, Benioff launched the Salesforce.com Foundation—now a multimillion-dollar global organization. He lives in San Francisco.

Carlye Adler is an award-winning journalist whose articles have appeared in BusinessWeek, Departures, Fast Company, Fortune, Forbes, Portfolio, Wired, and Time. She cowrote, with Marc Benioff, The Business of Changing the World. She lives in New York City.