Extended Reality Blueprint

Regular price €36.50
A01=Annie Eaton
Age Group_Uncategorized
Age Group_Uncategorized
Augmented reality
augmented reality business
Author_Annie Eaton
automatic-update
business strategy book
business technology
business virtual reality
Category1=Non-Fiction
Category=KJ
Category=KNTX
Category=PDR
Category=UYZ
COP=United States
customer experience
Delivery_Delivery within 10-20 working days
eq_business-finance-law
eq_computing
eq_isMigrated=2
eq_non-fiction
eq_science
extended reality
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch
virtual reality
VR for business
XR
XR book
XR business
XR guide
XR roadmap

Product details

  • ISBN 9781394207688
  • Weight: 408g
  • Dimensions: 158 x 231mm
  • Publication Date: 21 Mar 2024
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

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Follow a tried-and-tested approach to integrating augmented and virtual reality into your business

The Extended Reality Blueprint focuses on design for non-gaming or gaming adjacent applications in extended reality (XR), including augmented and virtual reality. Author Annie Eaton is a leading producer of immersive content in the XR space. Many of Annie's clients come to her with the same questions, often not knowing where to begin as they seek to implement extended reality solutions into their business. This book presents the discovery and product development process through an immersive technology lens. You will walk through the XR production process and learn how to apply this technology directly within your organizations in a meaningful and effective way. Join leading businesses like Delta Air Lines, Mars Wrigley, Georgia-Pacific, and JLG Industries, and learn how top companies are leveraging XR for greater market share, engagement, and profit.

  • Learn about the latest applications of extended reality (XR), including augmented and virtual reality.
  • Discover the steps of the XR product development process, including how to find profitable uses of XR and decide on technology suites.
  • Assemble effective teams of XR developers, designers, artists, and other key members to bring your projects to fruition and success.
  • Learn from the real-world examples and lessons learned of businesses that have taken the leap into extended reality.

The Extended Reality Blueprint, delivers a concrete, actionable process for brining extended reality into your organization and embracing this crucial technology to remain current.

ANNIE EATON is an immersive content producer who specializes in the creation of engaging and interactive virtual reality and augmented reality experiences. She is the Founder and CEO of extended reality production company Futurus, which makes training and product visualization applications and offers technology consulting for a variety of organizations and nonprofits