Social Life of Information
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"Should be read by anyone interested in understanding the future," The Times Literary Supplement raved about the original edition of The Social Life of Information. We're now living in that future, and one of the seminal books of the Internet Age is more relevant than ever. The future was a place where technology was supposed to empower individuals and obliterate social organizations. Pundits predicted that information technology would obliterate the need for almost everything--from mass media to bureaucracies, universities, politics, and governments. Clearly, we are not living in that future. The Social Life of Information explains why. John Seely Brown and Paul Duguid show us how to look beyond mere information to the social context that creates and gives meaning to it. Arguing elegantly for the important role that human sociability plays, even--perhaps especially--in the digital world, The Social Life of Information gives us an optimistic look beyond the simplicities of information and individuals.
It shows how a better understanding of the contribution that communities, organizations, and institutions make to learning, working, and innovating can lead to the richest possible use of technology in our work and everyday lives. With a new introduction by David Weinberger and reflections by the authors on developments since the book's first publication, this new edition is essential reading for anyone seeking to understand the human place in a digital world.
John Seely Brown is a visiting scholar at the University of Southern California and the independent co-chairman of the Deloitte Center for the Edge. In a previous life, he was the Chief Scientist of Xerox Corporation and the director of its Palo Alto Research Center (PARC), where he was deeply involved in the management of radical innovation and in the formation of corporate strategy and strategic positioning of Xerox as The Document Company. Paul Duguid is an adjunct full professor at the School of Information at the University of California, Berkeley and formerly Professorial Research Fellow at Queen Mary, University of London. Author social media/website info: deloitte.com/us/en/pages/center-for-the-edge/topics/center-for-the-edge.html; people.ischool.berkeley.edu/~duguid/; johnseelybrown.com/; twitter.com/jseelybrown