Universal Methods of Design, Expanded and Revised

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101
20-50
a/b testing
A01=Bella Martin
A01=Bruce Hanington
affinity diagramming
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analyzing
application
approach
art
artifact analysis
Author_Bella Martin
Author_Bruce Hanington
automated remote
automatic-update
behavioral mapping
body storming
book
brainstorming
brand value
business consultant
business origami
case studies
Category1=Non-Fiction
Category=AKC
Category=AKP
Category=GTC
charette
christmas
cognitive mapping
competitive
concept
constraints
consumer behavior
contextual
COP=United States
creative problem solving
creative professional
crowd sourcing
curriculum
customer
Delivery_Delivery within 10-20 working days
design thinking
designer
designing
directed storytelling
disruptive
drive innovation
elito method
eq_art-fashion-photography
eq_isMigrated=2
eq_non-fiction
ergonomic analysis
ethnography
everyday things
evidence-based
eyetracking
feedback
flexible modeling
future
generative
gift
graduation
graffiti walls
graphic
handbook
heuristic evaluation
holiday
how people learn
human centered
iconic
ideas
image boards
industrial & product design
inspiration
instruction
interaction
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k.j. technique
kano analysis
laddering
language
Language_English
lesson plan
major
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Price_€20 to €50
principles
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rapid iterative
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shadowing
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smart
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student
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text
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thematic networks
think-aloud protocol
toolbox
toolkit
touchstone tours
triading
usability
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ux
uxd
uxr
weighted matrix
word clouds
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Product details

  • ISBN 9781631597480
  • Dimensions: 216 x 254mm
  • Publication Date: 03 Dec 2019
  • Publisher: Quarto Publishing Group USA Inc
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
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This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design.

The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. This new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. The addition of 25 new chapters brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design.

Universal Methods of Design, Expanded and Revised distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references to further reading. On the right-hand page, images and case studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning, scoping, and definition) through 5 (launch and monitor).

Build more meaningful products with these methods and more: Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Design, Directed Storytelling, Empathy Maps, Graffiti Walls, Image Boards, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix.

This essential guide:

  • Dismantles the myth that user research methods are complicated, expensive, and time-consuming
  • Creates a shared meaning for cross-disciplinary teams
  • Illustrates methods with compelling visualizations and case studies
  • Characterizes each method at a glance
  • Indicates when methods are best employed to help prioritize appropriate design research strategies

Universal Methods of Design, Expanded and Revised
is an essential resource for designers of all levels and specializations.
Bruce Hanington is a professor and head of the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. Prior to this, he was director of graduate studies, and program chair of industrial design. Bruce has dedicated his teaching and research to methods and practices for human centered design, with an emphasis on design ethnography, participatory design, and the meaning of form in context. In addition to working with industry partners through collaborative projects and executive education, his work has been published in Design Issues, The Design Journal, and Interactions, with chapters in Affective Sciences in Human Factors and Human-Computer Interaction and The Routledge Handbook of Sustainable Design.Bella Martin is a Lead User Experience Researcher in Atlanta, Georgia. After contributing to award-winning design projects for Microsoft Research, the US Postal Service, GlaxoSmithKline, and Allstate Financial, she now invests much of her time working with organizations who are new to the methods of user-centered research, but eager to give their users a voice in the design process. Bella holds a Master of Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centered research methods.