Challenges For the Trade in Central and Southeast Europe
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B01=Blazenka Knezevic
B01=Sanda Renko
Category1=Non-Fiction
Category=KCLT
Category=KJK
COP=United Kingdom
Delivery_Delivery within 10-20 working days
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Language_English
PA=Available
Price_€100 and above
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Product details
- ISBN 9781781908327
- Weight: 431g
- Dimensions: 152 x 229mm
- Publication Date: 01 Oct 2013
- Publisher: Emerald Publishing Limited
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
Delivery/Collection within 10-20 working days
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This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies. Challenges For Trade in Central and Southeast Europe offers insights that will assist retailers, wholesalers and logistics companies in their decision making, as well as exploring macro topics that consider the effects of trade on the economy as a whole. There is much of value for a broad international readership, including academics, practitioners and policy-makers.
Renko S - University of Zagreb, Croatia Knezevic B University of Zagreb, Croatia
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