Owner's Guide to a Small Business Website

Regular price €16.99
A01=Lisa Spann
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Author_Lisa Spann
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Brown Book Group
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Category=UDB
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Language_English
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softlaunch

Product details

  • ISBN 9781845285210
  • Weight: 176g
  • Dimensions: 131 x 195mm
  • Publication Date: 15 May 2014
  • Publisher: Little, Brown Book Group
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

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2-4 Working Days: Available in-stock

10-20 Working Days: On Backorder

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Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential.

This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes

- Content management systems and why you need one
- Effective search engine optimisation
- Ensuring your website works on all browsers and devices
- How to integrate social media into your website
- Complying with legal requirements and general web standards

Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.

Lisa Spann owns and runs ISSL, a web design company which has designed hundreds of websites for businesses of all sizes. This book is based on her day-to-day work and the problems and questions that she deals with on a regular basis. Lisa has a reputation as a problem-solver, and for explaining complex technical issues in an easy, jargon-free way that people understand. Lisa lives in Rawtenstall and is a former mentor for the National Enterprise Allowance (NEA) Scheme, a government-led scheme that helps unemployed people who have the right skills to set up their own business.