You Are Not Human
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€18.50
In Nazi Germany, Hitler portrayed the Jews as vermin and six million people were killed. Metaphors can make the unreasonable seem reasonable, the illegitimate appear legitimate, and good people turn evil.
Top speechwriter Simon Lancaster goes on a mission to explore how metaphors are used and abused today. From Washington to Westminster, Silicon Valley to Syria, Glastonbury to Grenfell, he discovers the same images being used repeatedly. Scum! Bitch! Vegetable! Whilst vulnerable groups are dehumanised, the powerful are hailed as stars, angels or even gods.
Prepare to take a journey into the surreal. This book raises profound questions about the power of language and the language of power. You will never think about words in the same way again.
Simon Lancaster is one of the world's top speechwriters and foremost experts on communication. He is a visiting lecturer at Henley Business School, Cass Business School and Cambridge University. He writes regular columns for Total Politics and The Guardian, as well as providing expert commentary for the BBC and Sky News.
His 2016 `Speak like a leader' TEDx talk has had 2 million views. He is the author of Winning Minds: Secrets from the Language of Leadership (Palgrave) and Speechwriting: the Expert Guide (Robert Hale Ltd), You Are Not Human is his third book. He lives in South Wales.