Celebrity Fans and Their Consumer Behaviour

Regular price €49.99
A01=Markus Wohlfeil
Admired Film Star
Age Group_Uncategorized
Age Group_Uncategorized
Audience Response Theory
Author_Markus Wohlfeil
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Autoethnographic Data
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branding
Category1=Non-Fiction
Category=JBCC1
Category=JBFS
Category=JFCA
Category=JFFT
Category=KJSM
celebrity
celebrity culture
Celebrity Fandom
CGI Effect
consumer behaviour
Consumer Narrative
Consumer’s Fan Relationship
COP=United Kingdom
Delivery_Pre-order
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
eq_society-politics
Everyday Consumer Behaviour
Fan Relationship
Fan Studies Literature
fandom
film brands
Film Star
Film Stardom
Film’s Commercial Success
Hollywood Studio Era
Language_English
Narrative Transportation
PA=Temporarily unavailable
parasocial fan relationships
Parasocial Relationship
Pop Stars
Price_€20 to €50
PS=Active
Reality Tv Celebrity
Reality Tv Star
softlaunch
Specific Film Star
Stardom Literature
Tv Appearance
Tv Personality
Tv Show
Watson 2007a

Product details

  • ISBN 9780367667146
  • Weight: 400g
  • Dimensions: 156 x 234mm
  • Publication Date: 30 Sep 2020
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday culture and market economy, and the focus of increasing study.

This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity and what this parasocial fan relationship means in their life. Based on an in-depth insider study of a consumer’s fan relationship with a film actress, the book provides unique insights into the celebrity-fan relationship, revealing the meaning it has for the consumer in everyday life, and how it evolves and expresses itself over time.

While this book is primarily located within the field of consumer research, fandom and celebrity are of interest to a variety of academic disciplines. It will appeal to an interdisciplinary audience from marketing and consumer research, film studies, media studies, cultural studies, and sociology.

Markus Wohlfeil is a Lecturer in Marketing in the Marketing and Retail Division at the University of Stirling, UK. Previously, he has also been a Lecturer in Marketing at the University College Cork and the University of East Anglia, UK. As a self-confessed film buff and devoted fan, his research interests are in the fields of celebrity fandom, the experiential consumption of films, film marketing and the film industry in general.