Market Research

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria an...

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice i...

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related field...

Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choi...

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and k...

We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of bot...

Wall Street Journal Best Seller (2015 Edition) Gold Medal: Non-Fiction Book Awards (2018 Edition) Winner: IPPY Book Awards Silver Medal (2018 Edi...

Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life an...

Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life an...

The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. ...

Share your brand message and connect with your customers There's no way around it—social media is everywhere, and the savviest businesses are makin...

This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated througho...

This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated througho...

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R.Using ste...

The Business of Marketing Research presents readers with a highly practical approach to marketing research. The text familiarizes students with fou...

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R.Using ste...

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting...

Why Prediction Markets Are Good for Business From selecting the lead actress in a Broadway musical, to predicting a crucial delay in the delivery ...

What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affe...

This book presents a framework for introducing new customer-oriented retail financial services that would help banks to achieve market leadership a...

The microstructure approach provides valuable insights into high-frequent exchange rate dynamics. Recent studies, including this book, evidence the...

Sowohl in Japan als auch in Deutschland wurden nachlassende Wettbewerbsstärke und Führungskraft beobachtet. Japan wurde nachgesagt, wegen überkomme...

Emissions trading as an instrument to reduce greenhouse gases has found increasing approval over the last years. One of the challenges in putting t...

Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and ...

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketi...

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals u...

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketi...

As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase.Inspired by a new techn...

As one of the most popular tools for gathering information in today′s marketplace, focus groups require understanding of purpose and good grounding...

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing...

"Ethnography for Marketers does an excellent job of capturing the academic aspects of ethnography but does so from a practical, useful point of vie...