Market Research

Published in cooperation with the Association for Consumer Research "A clearly written and useful work. Their book lays out organizing principles ...

The New Cooperative Medical Scheme (NCMS) was implemented in 2003 in response to the poor state of health care in rural China. It holds the primary...

"Ethnography for Marketers does an excellent job of capturing the academic aspects of ethnography but does so from a practical, useful point of vie...

As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase.Inspired by a new techn...

Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can...

Is the euro area getting closer with regard to business cycles? The study investigates the linkage between business cycle convergence and financial...

Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can...

Identifying factors which stimulate regional growth and international competitiveness and using them for forecasting are the aims of this book. Dep...

The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is now enabling user-driv...

This thesis analyzes four individual corporate finance-related research objectives on the fashion and leather accessories industry. The first two s...

The emergence and growing trend of inter-firm alliances between indigenous oil companies and foreign international oil companies in the Nigerian oi...

George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techn...

George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techn...

In business, nothing happens until somebody buys something. And most businesses have a very good idea of why a prospective customer should buy thei...

The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century eme...

Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does. Good...

Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse p...

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming cons...

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibilit...

This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing c...

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibilit...