Market Research

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing...

Maybe you've thought, "Even if I could work 24 hours a day every day for months, I'd never catch up," or "If I could only clone myself--it would be...

Click on the Supplements tab above for further details on the different versions of SPSS programs.Fundamentals of Marketing Research covers all fac...

Maybe you've thought, "Even if I could work 24 hours a day every day for months, I'd never catch up," or "If I could only clone myself--it would be...

Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environme...

The U.S. spends the most in the world on health care and research, yet our outcomes are among the worst in industrialized nations. Hundreds of thou...

Doing Anthropology in Consumer Research is the essential guide to the theory and practice of conducting ethnographic research in consumer environme...

Revenue generating secrets are finally out: all it takes is 81 moves! Are you looking for proven revenue generating strategies to grow your sales i...

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Ess...

Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business setting...

Data is an intrinsic part of our daily lives. Everything we do is a data point. Many of these data points are recorded with the intent to help us l...

Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does. Good...

Data is an intrinsic part of our daily lives. Everything we do is a data point. Many of these data points are recorded with the intent to help us l...

This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special atten...

Transhumanisms and Biotechnologies in Consumer Society offers new, critical perspectives on the impact of 'life-enhancing' technological advancemen...

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is use...

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is use...

Traditional qualitative interviews typically involve a single subject; interviews of dyads rarely appear outside marketing research and family stud...

Studying Audiences: The Shock of the Real provides a critical overview of cultural studies research into the television audience. With the developm...

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-pr...

Traditional qualitative interviews typically involve a single subject; interviews of dyads rarely appear outside marketing research and family stud...

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth...

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten te...

'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-pr...

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating ho...

This book is designed as a definitive guide to the sensitive and significant area of researching with children. It is based on the key academic con...

Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards ...

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the...

First published in 1999, this volume is part of the Plymouth Studies in Contemporary Shipping series represents a unique collection of papers and e...

So werden aus Worten Daten Sie wollen bei einer Untersuchung mehr über Motive und Anliegen der zu untersuchenden Gruppe wissen? Dann helfen Ihnen d...

This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its bene...

Fast track route to mastering market research Covers key market research techniques, from asking the right questions and using statistics to ana...

Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information sk...

Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced ma...

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes...

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, ...

Through Newer Insights Into Marketing: Cross-Cultural and Cross-National Perspectives, you will discover the need for an integration of perspective...

In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the fi...

This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by ap...

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesse...

In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the fi...

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know abou...

A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the sele...

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe ...

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply ...

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into fe...

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe ...