Market Research

If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their dis...

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing...

This book is a comprehensive, step-by-step learning guide towards understanding an entire value chain of Business Analytics, its interrelated compo...

This book is a comprehensive, step-by-step learning guide towards understanding an entire value chain of Business Analytics, its interrelated compo...

In this re-published book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis m...

Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not…Despite the role of regulators, marketing claims are ...

This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application o...

This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultural meanings. Answering the...

First published in 1999, this volume is part of the Plymouth Studies in Contemporary Shipping series represents a unique collection of papers and e...

This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application o...

This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essential...

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon so...

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emergi...

At its core, consumer insights research is fun. Fast-paced, creative, and exciting, working in this field means constant interaction and engagement...

At its core, consumer insights research is fun. Fast-paced, creative, and exciting, working in this field means constant interaction and engagement...

This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultural meanings. Answering the...

How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discip...

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior thro...

The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the...

We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming th...

Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book t...

Transhumanisms and Biotechnologies in Consumer Society offers new, critical perspectives on the impact of 'life-enhancing' technological advancemen...

Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplina...

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America wil...

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of Eu...

This book provides an authoritative overview of the complex practical and policy implications of international payments systems by central bankers ...

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovati...

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for se...

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Idea...

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be ...

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students...

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be ...

Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from archi...

Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople a...

This book explores the concept of spotting good ideas, linking them to the business context and making them work. In doing so you will be reaching,...

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. T...

Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization....

How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturatio...

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer researc...

Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily c...

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming cons...

In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located bot...

The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing p...

Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to th...

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hangin...

The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hangin...