Media, Information & Communication Industries

This book contributes to the foundations of a critical theory of communication as shaped by the forces of digital capitalism. One of the world's le...

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contempor...

Great ad ideas are all around us. This book honours the greatest Belgian ad men of the past year, those who have succeeded in digging up the most i...

The advertising universe is changing rapidly. New communication technologies such as live streaming, gaming, social media and social networking sit...

The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio’s top creatives to meet...

A FINANCIAL TIMES BOOK OF THE MONTH FROM THE WALL STREET JOURNAL: "Nothing Mr. Gilder says or writes is ever delivered at anything less than the fu...

In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective...

An inspiring, comprehensive, step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest boo...

China presents us with a conundrum. How has a developing country with a spectacularly inefficient financial system, coupled with asset-destroying s...

'You won't find a more honest, raw and helpful look into the trenches of founding a tech startup than this book' Nir Eyal, author of Hooked'Rand Fi...

Television audiences and its industry alike have been confused by the emergence of new ways to watch television. On one hand, the programs seem eve...

A revealing and gripping investigation into how social media platforms police what we post online—and the large societal impact of these decisions ...

Founded in 1987 by a former engineer in China's People's Liberation Army (Ren Zhengfei), Huawei Technologies is the world's largest telecoms equipm...

“Jam packed with insights from women in the field,” this is an invaluable career guide for the aspiring or experienced female tech professional (Fo...

In the Age of Software, will your business dominate and maintain relevance—or will it become a digital relic?As tech giants and startups disrupt ev...

China presents us with a conundrum. How has a developing country with a spectacularly inefficient financial system, coupled with asset-destroying s...