Political Marketing in Retrospective and Prospective

Regular price €179.80
Age Group_Uncategorized
Age Group_Uncategorized
Andrzej Olechowski
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B01=Bruce I. Newman
B01=Christine B. Williams
Ballot Issues
Beer Wholesalers
campaign management
campaign strategy
Category1=Non-Fiction
Category=GTC
Category=H
Category=JBCT
Category=JFD
Category=JPH
Category=JPVL
Category=JPWC
Category=NH
Clinton Health Care Proposals
COP=United Kingdom
Data Sets
Delivery_Pre-order
Direct Mail Firms
eq_history
eq_isMigrated=2
eq_non-fiction
eq_society-politics
Grassroots Lobbying
Increase Voter Knowledge
Independent Groups
issue advocacy
Journal Article Titles
Language_English
Lobbying Practice
Negative Ads
Obama Campaign
PA=Temporarily unavailable
Policy Issues
political advertising
Political Advertising Research
political consulting
Political marketing
Political Marketing Literature
Political Marketing Theory
Price_€100 and above
professional campaign
PS=Active
Secretary Of State
Sequential Model
softlaunch
Structural Constructivist Model
Uncertainty Avoidance
Web Based Survey Research

Product details

  • ISBN 9780415627337
  • Weight: 440g
  • Dimensions: 174 x 246mm
  • Publication Date: 06 Dec 2012
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing.

This book was published as a special issue of the Journal of Political Marketing.

Christine B. Williams, Professor of Political Science, Bentley University, holds M.A. and Ph.D. degrees from Indiana University. She is North American Managing Editor of the Journal of Political Marketing. Her research on new and emerging technologies for political communication and e-government has appeared in academic journals, trade publications, and news media outlets worldwide. Bruce I. Newman, Professor of Marketing, DePaul University, holds M.B.A. and Ph.D. degrees from the University of Illinois-Urbana. He is the founding Editor-in-Chief of the Journal of Political Marketing. His research on political marketing and consumer psychology has produced more than ten books and numerous scholarly articles.