TV Brand Builders

Regular price €41.99
A01=Andy Bryant
A01=Charlie Mawer
Age Group_Uncategorized
Age Group_Uncategorized
Author_Andy Bryant
Author_Charlie Mawer
automatic-update
brand identity
brand marketing
Category1=Non-Fiction
Category=APT
Category=ATJ
Category=KJS
Category=KJSC
Category=KNTD
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
Language_English
marketing strategy
media campaigns
PA=Available
Price_€20 to €50
PS=Active
softlaunch
TV marketing

Product details

  • ISBN 9780749476687
  • Weight: 537g
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Apr 2016
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock

10-20 Working Days
: On Backorder

Will Deliver When Available
: On Pre-Order or Reprinting

We ship your order once all items have arrived at our warehouse and are processed. Need those 2-4 day shipping items sooner? Just place a separate order for them!

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+, The TV Brand Builders combines practical advice and strategic insight with exclusive stories from the ratings front line. Online resources include a bonus chapter on TV channel design in a multi-screen world, plus a 'Student and Instructor's Manual' with chapter summaries.
Andy Bryant is Managing Director of Red Bee, a London-based, internationally acclaimed creative agency. He is a recognised thought leader and frequent speaker at leading industry conferences globally on TV brand strategy, marketing and creativity. He is Honorary Professor in Film and Media at the University of Nottingham. Charlie Mawer is Executive Creative Director of Red Bee, responsible for their global creative output. A BAFTA nominee and former Promax UK chairman, Charlie has lectured around the world including for a number of universities, TEDx, the BFI and D&AD.