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Designing Research Questionnaires for Business and Management Students
Designing Research Questionnaires for Business and Management Students
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€111.99
Regular price
€112.99
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Sale price
€111.99
A01=Yuksel Ekinci
Age Group_Uncategorized
Age Group_Uncategorized
Author_Yuksel Ekinci
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business masters
Category1=Non-Fiction
Category=GPS
Category=KJB
COP=United Kingdom
data analysis
data collection
Delivery_Delivery within 10-20 working days
dissertation
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
Language_English
PA=Available
pilot testing
Price_€100 and above
PS=Active
questionnaire examples
questionnaire layout
research methods
research process
research questions
softlaunch
Product details
- ISBN 9781446273562
- Weight: 510g
- Dimensions: 170 x 242mm
- Publication Date: 12 Feb 2015
- Publisher: Sage Publications Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
Delivery/Collection within 10-20 working days
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In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations.
Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.
Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.
Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Yuksel Ekinci is Professor of Marketing in the Henley Business School at the University of Reading. He teaches courses in research methods and global marketing management. Yuksel is an active researcher. His principal areas of research have been the theory testing and scale development in the areas of service quality, consumer satisfaction and branding.
He co-authored a book on scale development, authored book chapters and more than fifty peer reviewed journal articles some of which were appeared in the Journal of Business Research, the European Journal of Marketing, the Journal of Marketing Management, the Service Industries Journal, Journal of Travel Research and the Annals of Tourism Research. He supervised many MBA, MSc, PhD students to successful completion and examined doctoral theses in the UK and abroad. Yuksel serves as an editorial board member for several academic journals such as the Journal of Retailing and Consumer Services and Journal of Travel Research.
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