Music Video After MTV

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A01=Mathias Korsgaard
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Arcade Fire
Audiovisual
Audiovisual Mediation
Audiovisual Relation
Audiovisual Studies
Audiovisual Theory
Author_Mathias Korsgaard
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Carol Vernallis
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Chris Cunningham
Chris Milk
Contemporary Audiovisual Culture
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Cultural Studies
Death Grips
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Digital Imaging Techniques
Early Music Videos
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Film Studies
Interactive Music Videos
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Mashup
Michel Gondry
MTV
MTV Aesthetics
Music
Music Video
Music Video Aesthetics
Music Video Types
Musicology
New Media
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Plays Back
Popular Music
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Remediation
Remediational Influence
Research
Smart Phone
softlaunch
Star Guitar
Street View
Studying Music Video
Television
Vice Versa
Visual Media
Visual Multiplicity
Visual Polyphony

Product details

  • ISBN 9781138670600
  • Weight: 600g
  • Dimensions: 156 x 234mm
  • Publication Date: 23 May 2017
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Since the 1980s, music videos have been everywhere, and today almost all of the most-viewed clips on YouTube are music videos. However, in academia, music videos do not currently share this popularity. Music Video After MTV gives music video its due academic credit by exploring the changing landscapes surrounding post-millennial music video. Across seven chapters, the book addresses core issues relating to the study of music videos, including the history, analysis, and audiovisual aesthetics of music videos. Moreover, the book is the first of its kind to truly address the recent changes following the digitization of music video, including its changing cycles of production, distribution and reception, the influence of music videos on other media, and the rise of new types of online music video. Approaching music videos from a composite theoretical framework, Music Video After MTV brings music video research up to speed in several areas: it offers the first account of the research history of music videos, the first truly audiovisual approach to music video studies and it presents numerous inspiring case studies, ranging from classics by Michel Gondry and Chris Cunningham to recent experimental and interactive videos that interrogate the very limits of music video.

Mathias Bonde Korsgaard is Assistant Professor at the School of Communication and Culture, Aarhus University. His work focuses on music video, audiovisual studies, and audiovisual remixing. He has published articles in Journal of Aesthetics and Culture and 16:9 and the anthologies Globalizing Art and The Oxford Handbook of New Audiovisual Aesthetics.